Consolidating global data

Case study - How we help with data insights


CWT Solutions Group worked with a global leader in marketing communications who struggled with combining data from 17 countries from many agencies in multiple currencies. Their objectives were to increase visibility of their overall spend from across these markets. And from that new insight they wanted to create a stronger position to negotiate their supplier agreements.


We worked with our client to consolidate their data and improve its accuracy using CWT’s advanced analytic tools and quality filters. Not only that, we were able to guide the company on contract performance goals and advise on the strategies to reach them with suitable metrics to assess performance. As part of this process, we helped the company consolidate to fewer agencies to simplify data flows.


CWT Solutions Group helped the client increase the accuracy of their data from 85% to 98%. The company can now see full travel spend to improve negotiations with suppliers.


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